China First Original Brand Manufacturing (OBM) Expo, lasting 3 days, closed in Shanghai Exhibition Center on May 12th. Present at the Expo were Hu Chunhua, Vice Premier of the State Council, Liqiang, Secretary of Shanghai and Yingyong, Mayor of Shanghai. Zhu Lianyu, Secretary and Chairman of ZPMC, attended the China Brand Development International Forum at the invitation during the Expo.

May 10th is considered as China Brand Day since 2018. The Expo with the theme “China brand world sharing” was sponsored jointly by Publicity Department of the CPC Central Committee, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, State Administration for Market Regulation, State Intellectual Property Office of the People’s Republic of China and Shanghai Municipal People’s Government.

The Expo, covering an area of 25,000m2 approximately, attracted more than 600 famous enterprises of China. The Expo consisted of the central government exhibition areas, local exhibition areas, brand service exhibition areas and characteristic display platforms, where modern exhibition technology and means were used to demonstrate the development of OBM in China, improve the popularity and influence, make the sound image of OBM, thus, promoting the construction of brand power.

In Shanghai exhibition area, ZPMC showed the strong manufacturing and R&D capacities and famous brand influence in the heavy equipment manufacturing with the theme display boards, product models and videos. The model of Yangshan Phase IV Automatic Terminal, the largest single terminal in the world, attracted much audience. ZPMC displayed the charm of ZPMC, improved the brand influence and showed the image of national manufacturing brand in the Expo.